The Sustainability Resource Directory is a project of E2B Media, LLC.  The motivation of SRDirectory.com is from decades of combined corporate and environmental experience.  On September 13, 1970, Milton Friedman was quoted to say that “the singular social responsibility of business is to increase its profits.” With this thought in mind we formed The Sustainability Resource Directory in hopes to seek out lean and green practices that meet profitability goals first, making a more sustainable planet along the way.

1) The Social Responsibility of Business is to Increase its Profits, Milton Friedman, the New York Times Magazine, September 13, 1970. Copyright @ 1970 by The New York Times Company.

Dean Winkelmann is interested in seeking out and identifying lean and green practices that genuinely and positively impact business profitability.  He is interested in reducing costs and increasing market share through reduced toxics use and waste, increased recycling, and building business efficiencies.
He is a veteran marketing professional from the Electronics Industry with previous experience with leaders such as Intel, IBM and Motorola.  Dean is also an educator in High School and Universities.  While teaching at Franklin Pierce University, he worked with dozens of students to make changes for sustainability within their companies. 

He is currently the President of E2B Media, LLC.  E2B Media is a Marketing Communications Company focused on “Earth-to-Business” solutions for businesses.  SR Directory is the first online vehicle of E2B Media, LLC. to help businesses to find “Profitability through Lean and Green Practices.”  Dean graduated with a MS in Applied Economics from the University of California in Santa Cruz in 1993.

Rick Reibstein is interested in efficient and effective environmental governance. He has worked primarily on developing and studying programs that assist people (in corporations, schools, agencies, households) to reduce toxics use and comply with regulations. He is also interested in innovative enforcement strategies, environmental democracy, the economic valuation of pollution prevention, the tools government may use to promote sustainable development, and the enhancement of interactions between academic researchers and policy developers. He is currently developing the Regulated Community Compliance Project (RCCP), which is now focusing in two areas: the federal requirements pertaining to lead paint in residences, and special wastes on tribal lands.
He is currently an environmental analyst in the Office of Technical Assistance for Toxics Use Reduction of the Massachusetts Executive Office of Environmental Affairs. He is also an adjunct professor in the Center for Energy and Environmental Studies at Boston University and technical advisor to the Sustainability Resource Directory. Reibstein graduated with a JD from Brooklyn Law School in 1981.

Don Mousseau is a graphic artist and web business creator.  Like so many business people and parents, Don shares a concern for clean business methodologies and sustainability for the future of our planet. He works with a broad selection of companies developing electronic and print advertising and public relations.  Don is responsible for all srdirectory.com art direction, design and production. He has nearly twelve years of broad-based experience in creative direction, design, illustration, and production management working directly for client companies and with advertising and graphic design agencies. Don has created outstanding corporate communications for such clients as B&W Speakers USA, BTU International, EKRA America, Rotel, Sunnex, VI Technology, and Mirtec USA among others.