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| The Sustainability Resource Directory is a project of E2B Media, LLC. The motivation of SRDirectory.com is from decades of combined corporate and environmental experience. On September 13, 1970, Milton Friedman was quoted to say that “the singular social responsibility of business is to increase its profits.” With this thought in mind we formed The Sustainability Resource Directory in hopes to seek out lean and green practices that meet profitability goals first, making a more sustainable planet along the way. more » |
Environmental Leader
The Executive's Daily Green Briefing
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11/19/2008 07:13 PM |
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Aluminum Assoc. Sets Ambitious 75% Aluminum Can Recycling Target |
 The Aluminum Association is working on an industry wide effort to increase the industry’s recycling rate for used aluminum beverage cans to 75% by 2015. This is the same percentage Alcoa announced as a company goal and target date in January.
To get there, it’s looking into working with local and national government on easier-said-than-done initiatives [...]
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11/19/2008 04:00 PM |
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Green Consumers Have Different Purchasing Motives |
 A recent Yahoo! Green study found that while 77 percent of consumers describe themselves as “green” - actively living their lives conscious of their health and environment – these green consumers have different purchasing motives.
There are four main groups of green consumers:
Deeply Committed (23 percent of market), who are mostly female adults in their mid-30s, [...]
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11/19/2008 03:38 PM |
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ICT Could Cut U.S. Emissions By 13-22 Percent |
 Boston Consulting Group, on behalf of Global e-Sustainability Initiative, has developed a U.S.-focused analysis of Smart 2020 – a study of the information communication technology sector’s growing significance for climate change – which was released in June.
The U.S.-focused report (PDF) found IT-enabled solutions could cut annual U.S. CO2 emissions by 13 percent to 22 percent [...]
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11/19/2008 03:34 PM |
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Millipore Unveils Its First Biodegradable Bioplastic Product |
 Millipore Corp. unveiled the EcoStand tube holder, the company’s first bioplastic product which is also biodegradable and compostable.
The company says the EcoStand device is made from a corn-based plastic resin rather than from conventional petroleum-based plastic. The device is biodegradable in active microbial environments such as soil, home, compost, industrial compost as well as fresh [...]
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11/19/2008 02:26 PM |
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‘Heat Wheel’ Cools Data Centers, Cuts Energy Bills |
 Rich Miller writes on Data Center Knowledge about the “heat wheel,” a new approach to data center cooling which Miller says is likely to gain a higher profile from an upcoming demonstration of the technology.
The heat wheel, also known as a rotary heat exchanger or Kyoto Cooling, improves the use of outside air to cool [...]
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